Build a practical, modern business skillset—covering entrepreneurship, branding, digital marketing, and social media strategy—so you can launch, grow, and manage a competitive enterprise in today’s digital economy.
What you will learn
By the end of this diploma, learners will be able to:
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Identify and evaluate business opportunities and develop viable enterprise plans
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Build a strong brand identity that attracts and retains customers
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Plan and run effective digital marketing campaigns
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Use social media strategically to grow audiences, generate leads, and increase sales
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Apply enterprise development principles to manage growth and sustainability
Course Units (Modules)
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Brand Identity and Design
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Digital Marketing
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Entrepreneurship Development and Enterprise
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Using Social Media for Your Business
Who this course is for
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Aspiring entrepreneurs and start-up founders
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Small business owners and managers
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Professionals transitioning into business or consulting
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Anyone seeking practical entrepreneurship + digital marketing skills
Mode of Study
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Online (LMS-based learning)
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Live virtual and Q&A / mentorship sessions
Assessment
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Assignments and practical projects per unit
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Final integrated business/enterprise project (recommended)
Certification
Upon successful completion, learners will be awarded the ICM Level 5 Diploma in Entrepreneurship and Enterprise.
